Why Short-Term Gain Often Leads to Long Term Pain for Canterbury and Sandwich Landlords

Why Short-Term Gain Often Leads to Long Term Pain for Canterbury and Sandwich Landlords

A two-minute read. A landlords’ advice article published recently said property investors need to think more like the Amazon founder Jeff Bezos.

The billionaire businessman is renowned for his long-term thinking. He thinks decades ahead, and let’s face it, he’s not doing too bad, is he?
 
The article said landlords should retain good tenants at a reasonable rate rather than aim to get the highest rents in the short term.
 
It’s wise advice and something we believe in.
 
When a landlord adopts a short-term view of their property investment, it can often lead to lasting headaches.
 
The advice you are given can often depend on your letting agent’s philosophy.
 
Some agents will say things like: ‘The rental market in Canterbury and Sandwich is on fire now. We can get you even higher rents and squeeze out every penny from tenants.’
 
That’s not the way we approach things. Why? Because if you hike up a person’s rent whenever possible, it may mean more money in the short run but can be more costly in the long run.
 
Our advice to clients and indeed anyone thinking of investing in rental property is this:
 
Getting higher monthly rents isn’t as crucial in the mid to long term as finding and looking after good quality tenants paying a fair rate.
 
Here are some of the plus points a good longer term tenant brings:
 
Fewer void periods.
 
Fewer unnecessary repair or maintenance call outs mean a reduction in the property’s running expenses.
 
Good tenants appreciate they are being treated fairly and respectfully, and they look after their home.
 
Never to be underestimated is that having a good tenant in your property reduces your stress levels.
 
Going for the highest monthly rent charge as a property rental strategy can often be a mistake.
 
At Regal Lettings, we take the time to find, vet and keep good quality tenants for our landlords. This is the best way forward in the long term.
 
So, take a leaf out of the wealthiest person in the World’s book (Bezos was ranked #1 by Forbes magazine last month) and think further ahead when it comes to achieving rental property success.


If you have any property related questions - do not hesitate to get in touch


01227 767200 - Canterbury

01304 611227 - Sandwich

01304 809800 - Dover


Click here for our rental valuation options


 
*Copyright 2021 Regal Estates


Get in touch with us

Being a landlord in 2025 comes with fresh challenges, from shifting regulations to changing tenant expectations. Whether you’re experienced or new to lettings, this checklist will help you stay compliant, competitive, and confident in the year ahead.

Selling a family home is about more than moving, it’s about managing a transition with clarity, care and confidence. Here’s how to approach your move in early 2026 with less stress and more ease.

New Year, fresh goals, if moving home by spring 2026 is on your list, now’s the moment to plan. Understand how long properties took to go under offer and complete in 2025, and the key steps you need to hit your timeline. Read on to map out your best move ever.

If you want to move in 2026, positioning yourself as a serious buyer is essential. Here’s how to put yourself ahead of the competition and be taken seriously by sellers.